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Sport Marketing: Managing the Exchange Process
George R. Milne
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
169 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 15. oktobris |
| ISBN13 | 9780763708733 |
| Izdevēji | Jones and Bartlett Publishers, Inc |
| Lapas | 169 |
| Izmēri | 202 × 252 × 10 mm · 571 g |
| Valoda | Angļu |
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