Jane Henry
Creativity and Perception in Management - Published in Association with The Open University Jane Henry

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Creativity and Perception in Management - Published in Association with The Open University

Jane Henry

This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

216 pages, colour and b&w illustrations

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2001. gada 11. septembris
ISBN13	9780761968252
Izdevēji	SAGE Publications Inc
Lapas	216
Izmēri	189 × 245 × 14 mm · 526 g