Understanding Organizations through Language - Susanne Tietze - Grāmatas - SAGE Publications Inc - 9780761967194 - 2003. gada 20. augusts
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Susanne Tietze
Understanding Organizations through Language

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`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

200 pages, Illustrations, port.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2003. gada 20. augusts
ISBN13 9780761967194
Izdevēji SAGE Publications Inc
Lapas 200
Izmēri 172 × 242 × 12 mm   ·   370 g

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