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Cases in Marketing - European Management series Stig Hartmann
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Paredzamā piegāde . gada 3. - 11. nov.
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Cases in Marketing - European Management series
Stig Hartmann
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
224 pages, illustrations facsimiles, maps, plans
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 10. oktobris |
| ISBN13 | 9780761955702 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 224 |
| Izmēri | 156 × 234 × 15 mm · 430 g |
| Valoda | Angļu |
| Redaktors | Hartmann, Stig |
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