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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko
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Optimal Database Marketing: Strategy, Development, and Data Mining
Ronald G. Drozdenko
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
424 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 10. maijs |
| ISBN13 | 9780761923572 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 424 |
| Izmēri | 187 × 260 × 29 mm · 918 g |
| Valoda | Angļu |
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