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Qualitative Methods for Marketplace Research Shay Sayre Abridged edition
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Qualitative Methods for Marketplace Research
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001. gada 20. aprīlis |
| ISBN13 | 9780761922704 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 272 |
| Izmēri | 152 × 228 × 13 mm · 370 g |
| Valoda | Angļu |
| Redaktors | Sayre, Shay |
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