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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 21. decembris |
| ISBN13 | 9780761917427 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 344 |
| Izmēri | 156 × 229 × 11 mm · 514 g |
| Valoda | Angļu |
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