Survival Math for Marketers - Peter C. Weiglin - Grāmatas - SAGE Publications Inc - 9780761916321 - 2002. gada 28. augusts
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Survival Math for Marketers

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This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.


144 pages, illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2002. gada 28. augusts
ISBN13 9780761916321
Izdevēji SAGE Publications Inc
Lapas 144
Izmēri 152 × 228 × 13 mm   ·   200 g
Valoda Angļu  

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