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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies
This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.
336 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 26. augusts |
| ISBN13 | 9780761912859 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 336 |
| Izmēri | 152 × 229 × 18 mm · 446 g |
| Valoda | Angļu |
| Redaktors | Carlson, Leslie C. |
| Redaktors | Macklin, M . Carole |
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