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International Advertising: Realities and Myths John Philip Jones
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International Advertising: Realities and Myths
John Philip Jones
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
424 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 28. janvāris |
| ISBN13 | 9780761912453 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 424 |
| Izmēri | 152 × 228 × 22 mm · 560 g |
| Valoda | Angļu |
| Redaktors | Jones, John Philip |
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