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Electronic Marketing and the Consumer Robert A. Peterson
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Electronic Marketing and the Consumer
Robert A. Peterson
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
193 pages, figs.tabs.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 26. jūnijs |
| ISBN13 | 9780761910695 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 208 |
| Izmēri | 152 × 228 × 19 mm · 450 g |
| Redaktors | Peterson, Robert A. |
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