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The Focus Group Guidebook - Focus Group Kit David L Morgan
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The Focus Group Guidebook - Focus Group Kit
David L Morgan
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
120 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 10. septembris |
| ISBN13 | 9780761908180 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 120 |
| Izmēri | 178 × 255 × 7 mm · 236 g |
| Valoda | Angļu |
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