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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions Bill Dodds
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions
Bill Dodds
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
356 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 25. augusts |
| ISBN13 | 9780761826316 |
| Izdevēji | University Press of America |
| Lapas | 356 |
| Izmēri | 152 × 229 × 30 mm · 504 g |
| Valoda | Angļu |