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Marketing to Seniors Michael C. Walker 2. izdevums
Marketing to Seniors
Michael C. Walker
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 27. jūnijs |
| ISBN13 | 9780759691162 |
| Izdevēji | 1st Book Library |
| Lapas | 276 |
| Izmēri | 150 × 230 × 20 mm · 576 g |
| Valoda | Angļu |