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Information Marketing Jennifer Rowley 2. izdevums
Information Marketing
Jennifer Rowley
Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.
200 pages, 78 b&w illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 28. jūnijs |
| ISBN13 | 9780754644132 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 244 |
| Izmēri | 164 × 236 × 19 mm · 520 g |
| Valoda | Angļu |