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CIM Coursebook 08/09 Marketing Planning
Karen Beamish
Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
296 pages, colour illustrations, colour tables, figures
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 1. septembris |
| ISBN13 | 9780750689861 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 296 |
| Izmēri | 246 × 191 × 22 mm · 703 g |
| Valoda | Angļu |
