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The Multichannel Challenge Hugh Wilson 1. izdevums
The Multichannel Challenge
Hugh Wilson
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 29. februāris |
| ISBN13 | 9780750687119 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 248 |
| Izmēri | 188 × 242 × 20 mm · 482 g |
| Valoda | Angļu |
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