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Museum Marketing Ruth Rentschler 1. izdevums
Museum Marketing
Ruth Rentschler
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
296 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 3. jūlijs |
| ISBN13 | 9780750680653 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 296 |
| Izmēri | 154 × 234 × 16 mm · 460 g |
| Valoda | Angļu |