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Emotion and Reason in Consumer Behavior Arjun Chaudhuri 1. izdevums
Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
184 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 9. janvāris |
| ISBN13 | 9780750679763 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 182 |
| Izmēri | 160 × 236 × 18 mm · 454 g |
| Valoda | Angļu |
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