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Managing Marketing Roger Palmer 1. izdevums
Managing Marketing
Roger Palmer
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.
392 pages, Illustrated
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 11. jūlijs |
| ISBN13 | 9780750668989 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 392 |
| Izmēri | 245 × 189 × 21 mm · 778 g |
| Valoda | Angļu |
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