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Connected Marketing Justin Kirby 1. izdevums
Connected Marketing
Justin Kirby
Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.
216 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 9. novembris |
| ISBN13 | 9780750666343 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 155 × 234 × 18 mm · 456 g |
| Valoda | Angļu |
| Redaktors | Kirby, Justin |
| Redaktors | Marsden, Paul |