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Handbook of CRM Adrian Payne 1. izdevums
Handbook of CRM
Adrian Payne
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
464 pages, Approx. 100 illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 31. oktobris |
| ISBN13 | 9780750664370 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 458 |
| Izmēri | 166 × 240 × 31 mm · 806 g |
| Valoda | Angļu |