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Heritage Marketing Shashi Misiura 1. izdevums
Heritage Marketing
Shashi Misiura
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professionals.
256 pages, Illustrated
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 8. novembris |
| ISBN13 | 9780750663182 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 296 |
| Izmēri | 188 × 246 × 17 mm · 574 g |
| Valoda | Angļu |