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Customer Relationship Management Simon Knox 1. izdevums
Customer Relationship Management
Simon Knox
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
302 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 29. oktobris |
| ISBN13 | 9780750656771 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 242 × 167 × 29 mm · 674 g |
| Valoda | Angļu |