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International Cases in Tourism Management Susan Horner 1. izdevums
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International Cases in Tourism Management
Susan Horner
Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
416 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 9. decembris |
| ISBN13 | 9780750655149 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 410 |
| Izmēri | 227 × 207 × 21 mm · 822 g |
| Valoda | Angļu |
