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Wine Marketing
C. Michael Hall
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
376 pages, Illustrated
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 24. septembris |
| ISBN13 | 9780750654203 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 376 |
| Izmēri | 166 × 233 × 20 mm · 588 g |
| Valoda | Angļu |