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Understanding the Hospitality Consumer Alastair Williams 1. izdevums
Understanding the Hospitality Consumer
Alastair Williams
Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.
288 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 14. maijs |
| ISBN13 | 9780750652490 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 280 |
| Izmēri | 156 × 234 × 14 mm · 412 g |
| Valoda | Angļu |