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Relationship Marketing Martin Christopher 2 Rev edition
Relationship Marketing
Martin Christopher
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
264 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 30. oktobris |
| ISBN13 | 9780750648394 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 156 × 234 × 14 mm · 426 g |
| Valoda | Angļu |
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