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Internal Marketing Pervaiz K. Ahmed 1. izdevums
Internal Marketing
Pervaiz K. Ahmed
Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.
299 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 14. marts |
| ISBN13 | 9780750648387 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 158 × 234 × 18 mm · 466 g |
| Valoda | Angļu |
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Skatīt visus Pervaiz K. Ahmed ( piem., Paperback Book un Hardcover Book )