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Cybermarketing Pauline Bickerton 2. izdevums
Cybermarketing
Pauline Bickerton
Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.
372 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 25. augusts |
| ISBN13 | 9780750647045 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 372 |
| Izmēri | 150 × 220 × 10 mm · 544 g |
| Valoda | Angļu |
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