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Excellence in Advertising Leslie Butterfield 2. izdevums
Excellence in Advertising
Leslie Butterfield
Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.
304 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 24. septembris |
| ISBN13 | 9780750644792 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 328 |
| Izmēri | 158 × 234 × 18 mm · 498 g |
| Valoda | Angļu |
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