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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts Bev Burgess
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Bev Burgess
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
288 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 28. marts |
| ISBN13 | 9780749479893 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 288 |
| Izmēri | 157 × 234 × 17 mm · 408 g |
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