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How Cool Brands Stay Hot: Branding to Generations Y and Z Joeri Van Den Bergh 3 Revised edition
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How Cool Brands Stay Hot: Branding to Generations Y and Z
Joeri Van Den Bergh
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
312 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 3. aprīlis |
| ISBN13 | 9780749477172 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 312 |
| Izmēri | 156 × 234 × 17 mm · 496 g |
| Valoda | Angļu |
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