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CRM Project Management: Building Realistic Expectations and Managing Risk Michael Gentle
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CRM Project Management: Building Realistic Expectations and Managing Risk
Michael Gentle
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.
240 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 3. oktobris |
| ISBN13 | 9780749438982 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 240 |
| Izmēri | 156 × 234 × 16 mm · 372 g |
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