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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work Merlin Stone
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work
Merlin Stone
CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.
480 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 14. jūnijs |
| ISBN13 | 9780749436964 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 480 |
| Izmēri | 200 × 257 × 47 mm · 1,70 kg |
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![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)