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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
From the world's premier thinker and bestselling author on brands - a crucial new book that shows companies how to manage their brands to develop successful brand portfolios.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 17. maijs |
| ISBN13 | 9780743249386 |
| Izdevēji | Simon & Schuster |
| Lapas | 368 |
| Izmēri | 152 × 229 × 28 mm · 522 g |
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