Pastāsti draugiem par šo preci:
Integrated Marketing Communication: Creative Strategy from Idea to Implementation Robyn Blakeman
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Robyn Blakeman izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
280 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 16. aprīlis |
| ISBN13 | 9780742529649 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 280 |
| Izmēri | 194 × 237 × 14 mm · 485 g |
Vairāk no Robyn Blakeman
Rādīt visu
Vairāk no tā paša izdevēja
Skatīt visus Robyn Blakeman ( piem., Paperback Book un Hardcover Book )