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How Does Advertising Impact Teen Behavior Roman Espejo
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How Does Advertising Impact Teen Behavior
Roman Espejo
Marc Notes: Includes bibliographical references and index. Table of Contents: Introduction -- 1. Advertising Promotes Consumerism in Children and Teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- 2. Peers Have the Greatest Influence on Teens' Buying Behaviors / PricewaterhouseCoopers -- 3. Tweens Have Become More Aware of Advertising and Brands / Jayne O'Donnell -- 4. Online Advertising Aggressively Targets Children and Teens / Jeff Chester, Kathryn Montgomery -- 5. Teens May Not Respond to Online Advertising / Mark Dolliver -- 6. Text Messaging Can Be an Effective Marketing Tool to Reach Teens / Alana Semuels -- 7. Alcohol Advertising Does Not Significantly Influence Teen Drinking / Statistical Assessment Service (STATS) -- 8. Smoking Advertisements Influence Teen Smoking Robert A. Wascher -- 9. Anti-Smokmg Advertisements Can Reduce Teen Smoking / Michael Eriksen -- 10. Fast Food Advertising Is Linked to Rising Childhood and Teen Obesity / American Psychological Association -- 11. Fast Food Advertising Is Not Linked to Rising Childhood and Teen Obesity / Gary Becker -- Organizations to Contact -- Bibliography -- Index. Contributor Bio: Espejo, Roman B01
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 15. novembris |
| ISBN13 | 9780737755787 |
| Izdevēji | Greenhaven Press |
| Lapas | 128 |
| Izmēri | 155 × 229 × 10 mm · 294 g |
