Donald Mitchell

Advanced Business for Social Benefits Donald Mitchell

Advanced Business for Social Benefits: Profit from Serving Social Needs Well is different from many other business books by primarily paying attention to what a company can do to solve major social problems for the benefit of all stakeholders. The words of Jesus in Matthew 5:14-15 (NKJV) capture this book's perspective very well. To paraphrase His wisdom into the context of this book's topic: If you set a good example in serving important social needs, your example will increasingly become the way that all those who are affected by and observe what you do will think and act. Advanced Business for Social Benefits should be applied in conjunction with the five complementary breakthroughs (accelerating market growth by 20 times, reducing costs of an offering by at least 96 percent, eliminating 96 percent of investment for supplying offerings, increasing stakeholder value by 20 times, and expanding useful innovation by 20 times) discussed in Business Basics, Advanced Business, and Advanced Business for Innovation to expand stakeholder benefits by over 64 million times.