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A Logic of Expressive Choice Alexander A. Schuessler
A Logic of Expressive Choice
Alexander A. Schuessler
Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.
196 pages, 17 line illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 29. oktobris |
| ISBN13 | 9780691006628 |
| Izdevēji | Princeton University Press |
| Lapas | 194 |
| Izmēri | 152 × 235 × 17 mm · 272 g |
| Valoda | Angļu |