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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form Sianne Ngai
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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form
Sianne Ngai
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
416 pages, 38 photos, 4 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 6, 2022 |
| ISBN13 | 9780674278745 |
| Publishers | Harvard University Press |
| Pages | 416 |
| Dimensions | 236 × 157 × 31 mm · 544 g |
| Language | English |
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