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Tata: The Evolution of a Corporate Brand Morgen Witzel
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Tata: The Evolution of a Corporate Brand
Morgen Witzel
With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.
256 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 31. jūlijs |
| ISBN13 | 9780670084067 |
| Izdevēji | Penguin Books Ltd |
| Lapas | 256 |
| Izmēri | 161 × 236 × 18 mm · 532 g |