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The Online Copywriter's Handbook
Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
336 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 16. marts |
| ISBN13 | 9780658020995 |
| Izdevēji | NTC Publishing Group,U.S. |
| Lapas | 336 |
| Izmēri | 153 × 229 × 20 mm · 502 g |
| Valoda | Angļu |
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