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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-shave Michael Larson
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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-shave
Michael Larson
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.
To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.
In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.
Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 18. aprīlis |
| ISBN13 | 9780595676941 |
| Izdevēji | iUniverse, Inc. |
| Lapas | 118 |
| Izmēri | 152 × 229 × 11 mm · 335 g |
| Valoda | Angļu |
| Ieguldītājs | Jill Sundberg |
