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The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive Ken Tomlen
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The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive
Ken Tomlen
In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer?s YouTube-video during a television interview, he swears to fix it ? and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana?s trials and tribulations as she tries to save the company and her career.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 1. jūlijs |
| ISBN13 | 9780578089102 |
| Izdevēji | Andrew Reise Consulting |
| Lapas | 150 |
| Izmēri | 140 × 216 × 8 mm · 181 g |
| Valoda | Angļu |
![Cover for Andy Mattox · The Customer Experience Fiasco (Hardcover Book) [Revised edition] (2013)](https://imusic.b-cdn.net/images/item/original/509/9780988968509.jpg?andy-mattox-2013-the-customer-experience-fiasco-hardcover-book&class=scaled&v=1410085775)