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Commoditization and the Strategic Response Andrew Holmes New edition
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Commoditization and the Strategic Response
Andrew Holmes
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.
200 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 19. februāris |
| ISBN13 | 9780566087431 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 244 |
| Izmēri | 251 × 180 × 19 mm · 570 g |
| Valoda | Angļu |
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