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Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.
304 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 28. septembris |
| ISBN13 | 9780566085376 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 304 |
| Izmēri | 177 × 253 × 25 mm · 788 g |
| Valoda | Angļu |
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