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Qualitative Market Research: A Practitioner's and Buyer's Guide
Wendy Gordon
This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
280 pages, illustrations, bibliography, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1988. gada 23. jūnijs |
| ISBN13 | 9780566051159 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 288 |
| Izmēri | 174 × 252 × 24 mm · 788 g |
| Valoda | Angļu |
