The Four - Scott Galloway - Grāmatas - Penguin USA - 9780525540397 - 2018. gada 4. septembris
Ja vāks un nosaukums nesakrīt, pareizs ir nosaukums

The Four


Saņemt e-pastu, kad prece būs pieejama
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Scott Galloway izdevumiem
Pievienot savam iMusic vēlmju sarakstam

Not rated yet

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.


336 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2018. gada 4. septembris
ISBN13 9780525540397
Izdevēji Penguin USA
Lapas 336
Izmēri 105 × 172 × 23 mm   ·   156 g
Valoda Angļu  

Vairāk no Scott Galloway

Rādīt visu

Vairāk no šīs sērijas

Vairāk no tā paša izdevēja