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Theory of the Firm for Strategic Management: Economic Value Analysis Manuel Becerra
Theory of the Firm for Strategic Management: Economic Value Analysis
Manuel Becerra
Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.
310 pages, 3 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 5. februāris |
| ISBN13 | 9780521681940 |
| Izdevēji | Cambridge University Press |
| Lapas | 310 |
| Izmēri | 155 × 228 × 15 mm · 514 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim